Climate Sock is about what people think about the climate.
It takes publicly-available numbers, reports, focus groups, in-depth interviews and whatever else is lying around, and turns them into attempts to answer the question: “who cares about climate change?”.
(It also tries to answer a few other questions, like: “who’s heard of climate change?”, “what do they think climate change is?”, and “what do they do, what would they do, and what would they be ok with other people doing about climate change?”)
Please do drop me a line at email@example.com if you fancy a chat. I would be particularly excited if you’ve spotted some numbers skulking about somewhere, which you think I might be interested in.